Privacy Policy

PRIVACY POLICY

Last Updated: August 25, 2026

This Privacy Policy describes how VelVelyn, operated by Halo Founder LLC (“VelVelyn,” “we,” “us,” or “our”), collects, uses, and shares your personal information when you visit our website, make a purchase, communicate with us, or otherwise use our services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

ARTICLE 1 – PERSONAL INFORMATION WE COLLECT

When you visit our website, place an order, create an account, contact us, or otherwise interact with our Services, we may collect personal information that you provide directly to us.

This may include:

  • your name;
  • billing and shipping address;
  • email address;
  • telephone number;
  • order and purchase information;
  • payment-related information;
  • account information;
  • customer service communications; and
  • any other information you choose to provide.

When you browse our website, certain information may also be collected automatically, including your Internet Protocol (IP) address, browser type, device information, operating system, pages viewed, referring website, interactions with our website, and other usage information.

We may use cookies, pixels, tags, and similar technologies to collect this information.

Email Marketing

If you choose to subscribe to our marketing emails, we may send you information about our products, promotions, special offers, and other updates.

You may unsubscribe at any time by using the unsubscribe link provided in our marketing emails.

SMS Marketing

If you expressly opt in to receive marketing text messages from us, we may send you promotional messages, product updates, special offers, cart reminders, and other marketing communications.

Consent to receive marketing text messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. For assistance, reply HELP or contact us at [SUPPORT EMAIL].

ARTICLE 2 – HOW WE USE YOUR INFORMATION

We may use the personal information we collect to:

  • process and fulfill your orders;
  • process payments and transactions;
  • arrange shipping and delivery;
  • communicate with you regarding your orders;
  • provide customer service;
  • process returns and refunds;
  • maintain and improve our website and Services;
  • personalize your shopping experience;
  • detect and prevent fraud, abuse, or security incidents;
  • analyze website traffic and performance;
  • conduct advertising and marketing activities;
  • send marketing communications where permitted;
  • comply with applicable legal obligations; and
  • protect our rights, customers, business, and Services.

We may also use aggregated or de-identified information for analytics, research, business planning, and improvement of our Services.

ARTICLE 3 – CONSENT AND MARKETING PREFERENCES

When you provide personal information in connection with a transaction, such as placing an order, arranging delivery, requesting a return, or contacting customer service, we use that information as necessary to provide the requested Services.

For marketing communications, we obtain consent where required by applicable law.

You may withdraw your consent to receive marketing communications at any time.

For email marketing, use the unsubscribe link contained in the email.

For SMS marketing, reply STOP.

For other privacy-related requests, contact us at:

[SUPPORT EMAIL]

Withdrawing consent to marketing does not affect communications that are necessary to complete transactions or provide customer service.

ARTICLE 4 – DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information when reasonably necessary to operate our business, provide our Services, process transactions, comply with applicable law, or protect our rights.

We may also disclose information:

  • to service providers working on our behalf;
  • to payment processors;
  • to shipping and fulfillment providers;
  • to website hosting and e-commerce providers;
  • to customer service providers;
  • to analytics providers;
  • to advertising and marketing partners;
  • to fraud prevention and security providers;
  • when required by law, regulation, subpoena, court order, or other legal process;
  • in connection with a business transaction such as a merger, acquisition, financing, restructuring, or sale of assets; or
  • when reasonably necessary to protect the rights, property, or safety of VelVelyn, our customers, or others.

We do not authorize our service providers to use personal information for purposes unrelated to the services they provide to us, except as permitted by law.

ARTICLE 5 – SHOPIFY

Our online store is hosted through Shopify, which provides the e-commerce platform that enables us to offer and sell our products and Services.

Shopify may process personal information relating to your use of our store, including information necessary to provide website functionality, process transactions, maintain security, and improve its services.

Your information may be processed through Shopify's systems, databases, and service providers.

Shopify processes personal information in accordance with its own privacy practices and applicable laws.

ARTICLE 6 – PAYMENT PROCESSING

Payments made through our website may be processed by Shopify and/or third-party payment processors.

Payment information is handled using security measures designed to protect payment card information and transactions.

Where applicable, payment processing providers maintain compliance with the Payment Card Industry Data Security Standard (PCI DSS).

We generally do not directly store complete payment card numbers.

Payment processors may collect and process payment information according to their own privacy policies and terms.

ARTICLE 7 – THIRD-PARTY SERVICES

We use third-party service providers to help us operate our business and provide our Services.

These providers may include:

  • Shopify;
  • payment processors;
  • shipping and fulfillment providers;
  • analytics providers;
  • advertising platforms;
  • email and SMS marketing providers;
  • customer support providers;
  • fraud prevention providers; and
  • other technology and business service providers.

These providers may process personal information as necessary to provide their services to us.

Some providers may operate in jurisdictions different from where you live. Your information may therefore be processed in other states or countries subject to applicable privacy and data protection laws.

ARTICLE 8 – COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, tags, and similar tracking technologies.

These technologies may be used to:

  • keep the website functioning properly;
  • remember preferences;
  • understand how visitors use our website;
  • measure website and advertising performance;
  • improve our Services;
  • prevent fraud;
  • personalize content; and
  • provide or measure advertising.

Depending on your location and applicable law, you may have choices regarding certain cookies and tracking technologies.

You may also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect the functionality of the website.

ARTICLE 9 – ADVERTISING AND ANALYTICS

We may work with advertising and analytics providers to understand how customers interact with our website and advertisements.

These providers may use cookies, pixels, and similar technologies to collect information about your interactions with our website and other websites or services.

This information may be used to measure advertising performance, understand customer behavior, create audiences, personalize advertising, and improve our marketing.

Depending on applicable law, you may have the right to opt out of certain uses of personal information for targeted or cross-context behavioral advertising.

ARTICLE 10 – DATA SECURITY

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

Our e-commerce and payment service providers also maintain security measures designed to protect transaction information.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

ARTICLE 11 – DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

The length of time information is retained may depend on factors such as:

  • maintaining your account;
  • processing and documenting transactions;
  • providing customer service;
  • maintaining business and financial records;
  • preventing fraud and abuse;
  • resolving disputes;
  • enforcing agreements; and
  • complying with legal, tax, accounting, and regulatory requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

ARTICLE 12 – YOUR PRIVACY RIGHTS

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

  • request access to personal information we maintain about you;
  • request correction of inaccurate personal information;
  • request deletion of certain personal information;
  • obtain information about how your personal information is used or disclosed;
  • request a copy of certain personal information;
  • opt out of certain targeted advertising or sharing activities where applicable;
  • withdraw consent where processing is based on consent; and
  • appeal certain decisions regarding a privacy request where required by law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy request, contact us at:

[SUPPORT EMAIL]

We may need to verify your identity before completing certain requests.

ARTICLE 13 – CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws.

Depending on whether the applicable legal requirements and thresholds apply, California residents may have rights to request information regarding the collection, use, disclosure, sale, or sharing of personal information, as well as rights to request correction or deletion of certain personal information.

California residents may also have the right to opt out of certain sales or sharing of personal information for cross-context behavioral advertising where applicable.

Where required by law, we honor applicable privacy choices and opt-out requests.

To exercise an applicable California privacy right, contact:

[SUPPORT EMAIL]

We may request information reasonably necessary to verify your identity and process your request.

ARTICLE 14 – CHILDREN'S PRIVACY

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

ARTICLE 15 – LINKS TO OTHER WEBSITES

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We encourage you to review the privacy policies of any third-party websites or services you visit.

ARTICLE 16 – CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, legal requirements, or other operational reasons.

When we make changes, we may update the “Last Updated” date at the top of this Privacy Policy.

Material changes may also be communicated through our website or by other appropriate means when required by applicable law.

ARTICLE 17 – BUSINESS TRANSFERS

If VelVelyn or Halo Founder LLC is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

QUESTIONS AND CONTACT

If you have questions about this Privacy Policy, would like additional information about our privacy practices, or would like to exercise an applicable privacy right, please contact us:

VelVelyn
Operated by Halo Founder LLC
Email: operations@halofounder.us
United States